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Sears Re-Invents Itself with "Many Sides of Me" Campaign Makeover

Sears recently launched “The Many Sides of Me” campaign, which celebrates the multidimensional nature of women and re-launches the Sears brand as a fashion destination. “The Many Sides of Me” represents the next step in the company’s strategic effort to transform its Softlines businesses and emotionally re-engage women in the Sears brand.  

Sears invites you to visit one of the newly remodeled DC stores Monday, Nov. 1 – Friday, Nov. 5 to see for yourself, first-hand how Sears is reinventing itself and bringing its apparel department back in a whole new way.

The campaign is part of Sears’ goal to develop a long-term relationship with its customers, particularly women. Inspired by real women who aren’t willing to compromise on style, value and versatility, the campaign was designed as a platform for them to explore and celebrate their many sides.